Internal Marketing as a means for building the corporate brand in the UK retail bank industry

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	10th International Conference on Corporate and Marketing Communications
Place of Publication	Nicosia, Cyprus
Publication status	Published - 8 Apr 2005

Cite this

@inproceedings{0ad175aa15d3464f9f6a1d4fd32ac331,

title = "Internal Marketing as a means for building the corporate brand in the UK retail bank industry",

author = "Ioanna Papasolomou and Demetris Vrontis",

year = "2005",

month = apr,

day = "8",

language = "English",

booktitle = "10th International Conference on Corporate and Marketing Communications",

}