Internal marketing as an agent of change – implennenting a new human resource information system for Malaysian airlines

Keyphrases

• Internal Marketing 100%
• New Humanities 100%
• Malaysia Airlines 100%
• Human Resource Information System 100%
• Change Agents 100%
• Managerial Implications 40%
• Organizational Change 40%
• Contemporary Marketing 20%
• Perception Management 20%
• Employee Acceptance 20%
• Planned Change 20%
• Marketing Environment 20%
• Change Implementation 20%
• Prescriptive Model 20%
• Professional Position 20%
• Catalytic Agent 20%

Social Sciences

• Internal Marketing 100%
• Airline 100%
• Human Resource Information System 100%
• Organizational Change 40%
• Research Results 20%

Economics, Econometrics and Finance

• HR Marketing 100%
• Airline 100%
• Electronic Human Resource Management 100%
• Organizational Change 40%