Internal Marketing (IM) as a mechanism for putting the internal and external customer on a pedestal: The case of UK retail banks

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the International Conference on Service Systems and Service Management
Publication status	Published - 2004
Event	International Conference on Service Systems and Service Management - Beijing, China Duration: 19 Jul 2004 → 21 Jul 2004

Conference	International Conference on Service Systems and Service Management
Country/Territory	China
City	Beijing
Period	19/07/04 → 21/07/04

Cite this

@inproceedings{ba90b7da868d4525b287684f7ed7c794,

title = "Internal Marketing (IM) as a mechanism for putting the internal and external customer on a pedestal: The case of UK retail banks",

author = "Ioanna Papasolomou",

year = "2004",

language = "English",

booktitle = "Proceedings of the International Conference on Service Systems and Service Management",

note = "International Conference on Service Systems and Service Management ; Conference date: 19-07-2004 Through 21-07-2004",

}

TY - GEN

T1 - Internal Marketing (IM) as a mechanism for putting the internal and external customer on a pedestal

T2 - International Conference on Service Systems and Service Management

AU - Papasolomou, Ioanna

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Proceedings of the International Conference on Service Systems and Service Management

Y2 - 19 July 2004 through 21 July 2004

ER -