Internal Marketing: Is it more than just managerial fluff? An exploratory study in the UK retail banking sector

Ioanna Papasolomou

Internal Marketing: Is it more than just managerial fluff? An exploratory study in the UK retail banking sector

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 7th Annual Conference on Corporate and Marketing Communications
Subtitle of host publication	Corporate and Marketing Communications in the New Millenium
Pages	64-80
Publication status	Published - 2002
Event	7th Annual Conference on Corporate and Marketing Communications: Corporate and Marketing Communications in the New Millenium - University of Antwerp , Belgium Duration: 29 Apr 2002 → 30 Apr 2002

Conference

Conference	7th Annual Conference on Corporate and Marketing Communications
Country/Territory	Belgium
Period	29/04/02 → 30/04/02

Cite this

@inproceedings{13bfbd64299e4777884d97ee15a63ee4,

title = "Internal Marketing: Is it more than just managerial fluff? An exploratory study in the UK retail banking sector",

author = "Ioanna Papasolomou",

year = "2002",

language = "English",

isbn = "90-441-1278-3 ",

pages = "64--80",

booktitle = "Proceedings of the 7th Annual Conference on Corporate and Marketing Communications",

note = "7th Annual Conference on Corporate and Marketing Communications : Corporate and Marketing Communications in the New Millenium ; Conference date: 29-04-2002 Through 30-04-2002",

}

Papasolomou, I 2002, Internal Marketing: Is it more than just managerial fluff? An exploratory study in the UK retail banking sector. in Proceedings of the 7th Annual Conference on Corporate and Marketing Communications: Corporate and Marketing Communications in the New Millenium. pp. 64-80, 7th Annual Conference on Corporate and Marketing Communications, Belgium, 29/04/02.

Internal Marketing: Is it more than just managerial fluff? An exploratory study in the UK retail banking sector. / Papasolomou, Ioanna.
Proceedings of the 7th Annual Conference on Corporate and Marketing Communications: Corporate and Marketing Communications in the New Millenium. 2002. p. 64-80.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review