Internal Marketing - its relationship with an organisation's service climate and with the concepts of organisational behaviour, organisational development, and human resource management

Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing and American Marketing Association Conference
    Publication statusPublished - 1997
    EventAcademy of Marketing and American Marketing Association Conference: Marketing Without Borders -
    Duration: 8 Jul 199710 Jul 1997

    Conference

    ConferenceAcademy of Marketing and American Marketing Association Conference
    Period8/07/9710/07/97

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