| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of UK and American Marketing Association Conference |
| Subtitle of host publication | Adding Value through Marketing |
| Publication status | Published - 1998 |
| Event | Academy of UK and American Marketing Association Conference: Adding Value through Marketing - , United Kingdom Duration: 8 Jul 1998 → 10 Jul 1998 |
Conference
| Conference | Academy of UK and American Marketing Association Conference |
|---|---|
| Country/Territory | United Kingdom |
| Period | 8/07/98 → 10/07/98 |