International business: A global perspective

Marios I. Katsioloudes, Spyros Hadjidakis

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Abstract

Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries' perspectives, what we call the "Reverse Perspective." The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics.

Original languageEnglish
Title of host publicationInternational Business
Subtitle of host publicationA Global Perspective
PublisherElsevier
Pages1-705
Number of pages705
ISBN (Print)0750679832, 9780080471464
DOIs
Publication statusPublished - 8 Feb 2007

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    Katsioloudes, M. I., & Hadjidakis, S. (2007). International business: A global perspective. In International Business: A Global Perspective (pp. 1-705). Elsevier. https://doi.org/10.4324/9780080471464