International marketing

George Baourakis, Marios I. Katsioloudes, Spyros Hadjidakis

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Business
Subtitle of host publicationA Global Perspective
PublisherElsevier
Pages265-309
Number of pages45
ISBN (Print)0750679832, 9780080471464
DOIs
Publication statusPublished - 8 Feb 2007

Cite this

Baourakis, G., Katsioloudes, M. I., & Hadjidakis, S. (2007). International marketing. In International Business: A Global Perspective (pp. 265-309). Elsevier. https://doi.org/10.4324/9780080471464