International Retail Branding: The Case of Hypermarkets in Taiwan and the UK

Ching Wei Ho, W. Chia-Hung, Demetris Vrontis

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationGlobal Business and Technology Association, GBATA Conference
    Place of PublicationTaiwan
    Publication statusPublished - 3 Jul 2007

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