Original language | English |
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Title of host publication | Global Business and Technology Association, GBATA Conference |
Place of Publication | Taiwan |
Publication status | Published - 3 Jul 2007 |
International Retail Branding: The Case of Hypermarkets in Taiwan and the UK
Ching Wei Ho, W. Chia-Hung, Demetris Vrontis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review