International Retail Branding: The Case of Hypermarkets in Taiwan and the UK

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Global Business and Technology Association, GBATA Conference
Place of Publication	Taiwan
Publication status	Published - 3 Jul 2007

Cite this

@inproceedings{00f4e4a977644466a96bfd1f43cbeb35,

title = "International Retail Branding: The Case of Hypermarkets in Taiwan and the UK",

author = "Ho, \{Ching Wei\} and W. Chia-Hung and Demetris Vrontis",

year = "2007",

month = jul,

day = "3",

language = "English",

booktitle = "Global Business and Technology Association, GBATA Conference",

}