Is a Bank Expected to play the role of a non-profit organizatoion? How do its stakeholders feel about it?

Marlen Demetriou, Christiana Aristotelous

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 9th International Congress of the International Association on Public and No-profit Marketing (IAPNM 2010)
    Publication statusPublished - 2010
    Event9th International Congress of the International Association on Public and No-profit Marketing - Bucharest, Romania
    Duration: 10 Jun 201011 Jun 2010

    Conference

    Conference9th International Congress of the International Association on Public and No-profit Marketing
    Abbreviated titleIAPNM 2010
    Country/TerritoryRomania
    CityBucharest
    Period10/06/1011/06/10

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