Is Cause Related Marketing an effective Communication strategy for the Cyprus Telecommunication Authority? If so, is it about time to adopt it?

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 11th International Marketing Trends conference
    Publication statusPublished - 2012
    Event11th International Marketing Trends conference - Venice, Italy
    Duration: 19 Jan 201221 Jan 2012

    Conference

    Conference11th International Marketing Trends conference
    Country/TerritoryItaly
    CityVenice
    Period19/01/1221/01/12

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