Is Cause Related Marketing an Effective Communication Strategy for the Cyprus Telecommunication Authority

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 1st Annual EuroMed Conference
Publication status	Published - 2008
Event	1st Annual EuroMed Conference of the EuroMed Academy of Business - Marseilles, France Duration: 17 Nov 2008 → 18 Nov 2008

Conference	1st Annual EuroMed Conference of the EuroMed Academy of Business
Country/Territory	France
City	Marseilles
Period	17/11/08 → 18/11/08

Cite this

@inproceedings{fe8bad8a6fd141aaa7c41653a1666abe,

title = "Is Cause Related Marketing an Effective Communication Strategy for the Cyprus Telecommunication Authority",

author = "Marlen Demetriou and Christiana Iakovou",

year = "2008",

language = "English",

booktitle = "Proceedings of the 1st Annual EuroMed Conference",

note = "1st Annual EuroMed Conference of the EuroMed Academy of Business ; Conference date: 17-11-2008 Through 18-11-2008",

}

TY - GEN

T1 - Is Cause Related Marketing an Effective Communication Strategy for the Cyprus Telecommunication Authority

AU - Demetriou, Marlen

AU - Iakovou, Christiana

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - Proceedings of the 1st Annual EuroMed Conference

T2 - 1st Annual EuroMed Conference of the EuroMed Academy of Business

Y2 - 17 November 2008 through 18 November 2008

ER -