Is Cause Related Marketing an effective Communication strategy for the Cyprus Telecommunication Authority? If so, is it about time to adopt it?

Marlen Demetriou; Ioanna Papasolomou

Is Cause Related Marketing an effective Communication strategy for the Cyprus Telecommunication Authority? If so, is it about time to adopt it?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 11th International Marketing Trends conference
Publication status	Published - 2012
Event	11th International Marketing Trends conference - Venice, Italy Duration: 19 Jan 2012 → 21 Jan 2012

Conference

Conference	11th International Marketing Trends conference
Country/Territory	Italy
City	Venice
Period	19/01/12 → 21/01/12

Cite this

@inproceedings{39a51065c06646adb87868ba5c08e88b,

title = "Is Cause Related Marketing an effective Communication strategy for the Cyprus Telecommunication Authority? If so, is it about time to adopt it?",

author = "Marlen Demetriou and Ioanna Papasolomou",

year = "2012",

language = "English",

booktitle = "Proceedings of the 11th International Marketing Trends conference",

note = "11th International Marketing Trends conference ; Conference date: 19-01-2012 Through 21-01-2012",