Italian wine firms: Strategic branding and financial performance

Keyphrases

• Accelerated Change 25%
• Behavior Factor 25%
• Brand Strategy 25%
• Branding Framework 50%
• Campania 50%
• Competitive Environment 25%
• Consumer Behaviour 50%
• Design Methodology 25%
• Financial Performance 100%
• Italian Wine 100%
• Italy 25%
• Strategic Brand Management 100%
• Supply Side 25%
• Theoretical Research 25%
• Wine 25%
• Wine Brand 25%
• Wine Industry 100%

Social Sciences

• Consumer Behavior 100%
• Empirical Research 50%
• Italian 100%
• Italy 50%
• Research Focus 50%
• Wine Industry 50%

Economics, Econometrics and Finance

• Consumer Attitude 100%
• Industry 50%
• Wine Industry 50%