Original language | English |
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Pages (from-to) | 243-244 |
Number of pages | 2 |
Journal | Journal of Brand Management |
Volume | 18 |
Issue number | 4-5 |
DOIs | |
Publication status | Published - Jan 2011 |
Journal of Brand Management: Editorial
Demetris Vrontis, Constantinos Vasilios Priporas
Research output: Contribution to journal › Editorial › peer-review