Journal of Brand Management: Editorial

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@article{fc8214a47f4b42188c14d07ffe40e219,

title = "Journal of Brand Management: Editorial",

author = "Demetris Vrontis and Priporas, \{Constantinos Vasilios\}",

year = "2011",

month = jan,

doi = "10.1057/bm.2010.44",

language = "English",

volume = "18",

pages = "243--244",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "4-5",

}

TY - JOUR

T1 - Journal of Brand Management

T2 - Editorial

AU - Vrontis, Demetris

AU - Priporas, Constantinos Vasilios

PY - 2011/1

Y1 - 2011/1

UR - https://www.scopus.com/pages/publications/78751660812

U2 - 10.1057/bm.2010.44

DO - 10.1057/bm.2010.44

M3 - Editorial

AN - SCOPUS:78751660812

SN - 1350-231X

VL - 18

SP - 243

EP - 244

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 4-5

ER -