Linking Consumer Behavior, Viral Marketing and Cinematography: A Practical Application for NGOs

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 10th Annual Conference of the EuroMed Academy of Business
Place of Publication	Rome, Italy
Publication status	Published - 2017
Event	10th Annual Conference of the EuroMed Academy of Business - Rome, Italy Duration: 15 Sept 2017 → 16 Sept 2017

Conference	10th Annual Conference of the EuroMed Academy of Business
Abbreviated title	EMAB
Country/Territory	Italy
City	Rome
Period	15/09/17 → 16/09/17

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{3ef59c7cfa1d41e9b25db058245c9fe5,

title = "Linking Consumer Behavior, Viral Marketing and Cinematography: A Practical Application for NGOs",

author = "Katerina Avgeropoulou and Yioula Melanthiou and Ioanna Papasolomou",

year = "2017",

language = "English",

booktitle = "Proceedings of the 10th Annual Conference of the EuroMed Academy of Business",

note = "10th Annual Conference of the EuroMed Academy of Business, EMAB ; Conference date: 15-09-2017 Through 16-09-2017",

}

TY - GEN

T1 - Linking Consumer Behavior, Viral Marketing and Cinematography: A Practical Application for NGOs

AU - Avgeropoulou, Katerina

AU - Melanthiou, Yioula

AU - Papasolomou, Ioanna

PY - 2017

Y1 - 2017

M3 - Conference contribution

BT - Proceedings of the 10th Annual Conference of the EuroMed Academy of Business

CY - Rome, Italy

T2 - 10th Annual Conference of the EuroMed Academy of Business

Y2 - 15 September 2017 through 16 September 2017

ER -