TY - CHAP
T1 - Luxury Brands Evolution
T2 - An Overview of Industries and Markets
AU - Vrontis, Demetris
AU - Thrassou, Alkis
AU - Kokkinopoulou, Emmanouela
AU - Efthymiou, Leonidas
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - This chapter serves as a comprehensive literature review on various topics related to luxury brands. Through a systematic review of the literature, the most significant papers ranked by quality and prominence were identified, addressing key issues such as the evolution of different luxury sectors over time and the emerging trends within them. The review highlights the factors that drive consumer behavior toward luxury goods, emphasizing the critical role of demographic, social, and psychological influences. Furthermore, it examines how marketing strategies within these sectors must adapt to effectively communicate the benefits of luxury products and align with consumer expectations. The study also explores the complex relationship between luxury and sustainability, considering the growing importance of environmental and ethical concerns in shaping consumer perceptions. Additional themes related to luxury consumption, such as technological innovations and the shifting landscape of brand value, are also discussed. In conclusion, the study offers suggestions for future research directions to further deepen the understanding of luxury consumption and provide actionable insights for industry practitioners.
AB - This chapter serves as a comprehensive literature review on various topics related to luxury brands. Through a systematic review of the literature, the most significant papers ranked by quality and prominence were identified, addressing key issues such as the evolution of different luxury sectors over time and the emerging trends within them. The review highlights the factors that drive consumer behavior toward luxury goods, emphasizing the critical role of demographic, social, and psychological influences. Furthermore, it examines how marketing strategies within these sectors must adapt to effectively communicate the benefits of luxury products and align with consumer expectations. The study also explores the complex relationship between luxury and sustainability, considering the growing importance of environmental and ethical concerns in shaping consumer perceptions. Additional themes related to luxury consumption, such as technological innovations and the shifting landscape of brand value, are also discussed. In conclusion, the study offers suggestions for future research directions to further deepen the understanding of luxury consumption and provide actionable insights for industry practitioners.
UR - https://www.scopus.com/pages/publications/105018232610
U2 - 10.1007/978-3-031-96676-7_1
DO - 10.1007/978-3-031-96676-7_1
M3 - Chapter
AN - SCOPUS:105018232610
T3 - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
SP - 1
EP - 40
BT - Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
PB - Palgrave Macmillan
ER -
