Original language | English |
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Title of host publication | NGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies |
Place of Publication | Cardiff, Wales |
Pages | 19-25 |
Publication status | Published - 12 Sept 2007 |
M-Marketing: are Consumers Receptive to this New Marketing Communication Tool?
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review