M-Marketing: are Consumers Receptive to this New Marketing Communication Tool?

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationNGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies
    Place of PublicationCardiff, Wales
    Pages19-25
    Publication statusPublished - 12 Sep 2007

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