M-Marketing: are Consumers Receptive to this New Marketing Communication Tool?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	NGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies
Place of Publication	Cardiff, Wales
Pages	19-25
Publication status	Published - 12 Sept 2007

Cite this

@inproceedings{ab29c461c0004115a8f90f12c3d422f1,

title = "M-Marketing: are Consumers Receptive to this New Marketing Communication Tool?",

author = "Despo Ktoridou and Demetris Vrontis and Epaminondas Epaminonda",

year = "2007",

month = sep,

day = "12",

language = "English",

pages = "19--25",

booktitle = "NGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies",

}

M-Marketing: are Consumers Receptive to this New Marketing Communication Tool? / Ktoridou, Despo ; Vrontis, Demetris ; Epaminonda, Epaminondas.
NGMAST IEEE International Conference and Exhibition on New Generation Mobile Applications Services and Technologies. Cardiff, Wales, 2007. p. 19-25.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review