TY - JOUR
T1 - Mainstreaming fashion rental consumption
T2 - A systematic and thematic review of literature
AU - Jain, Ritu
AU - Jain, Kokil
AU - Behl, Abhishek
AU - Pereira, Vijay
AU - Del Giudice, Manlio
AU - Vrontis, Demetris
N1 - Funding Information:
None.
Publisher Copyright:
© 2021 Elsevier Inc.
PY - 2022/2
Y1 - 2022/2
N2 - The current study aims to recognize the main enablers and inhibitors in adopting the renting mode of collaborative fashion consumption. It employs a systematic literature review (SLR) method to enable identification, selection, critical assessment, and synthesis relevant studies in this phenomenon. The process of SLR shortlisted 41 articles for further analysis of descriptive statistics and emerging themes. The descriptive statistics analysis revealed that fashion renting is evolving fast, and thus far, North America has contributed the most in scientific publications related to this field. Subsequently, the thematic analysis procedure uncovered the themes including motives, barriers, personality traits, and role of culture in consumer adoption of fashion renting along with challenges and opportunities in fashion rental business. Furthermore, the study discusses the managerial implications and assembles the insights to edify potential research directions in the area.
AB - The current study aims to recognize the main enablers and inhibitors in adopting the renting mode of collaborative fashion consumption. It employs a systematic literature review (SLR) method to enable identification, selection, critical assessment, and synthesis relevant studies in this phenomenon. The process of SLR shortlisted 41 articles for further analysis of descriptive statistics and emerging themes. The descriptive statistics analysis revealed that fashion renting is evolving fast, and thus far, North America has contributed the most in scientific publications related to this field. Subsequently, the thematic analysis procedure uncovered the themes including motives, barriers, personality traits, and role of culture in consumer adoption of fashion renting along with challenges and opportunities in fashion rental business. Furthermore, the study discusses the managerial implications and assembles the insights to edify potential research directions in the area.
KW - Consumer adoption
KW - Consumer behavior
KW - Fashion
KW - Fashion Renting
KW - Systematic Literature Review
UR - https://www.scopus.com/pages/publications/85119057020
U2 - 10.1016/j.jbusres.2021.10.071
DO - 10.1016/j.jbusres.2021.10.071
M3 - Article
AN - SCOPUS:85119057020
SN - 0148-2963
VL - 139
SP - 1525
EP - 1539
JO - Journal of Business Research
JF - Journal of Business Research
ER -
