Mall Equity Management Based on Brand Equity Conceptualization

Murat Hakan Altintas, F. Bahar Isin, Serkan Kilic, Rudiger Hans Kaufmann

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)55-80
    JournalJournal of Business and Retail Management Research
    Volume5
    Issue number2
    Publication statusPublished - 2011

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