Original language | English |
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Pages (from-to) | 55-80 |
Journal | Journal of Business and Retail Management Research |
Volume | 5 |
Issue number | 2 |
Publication status | Published - 2011 |
Mall Equity Management Based on Brand Equity Conceptualization
Murat Hakan Altintas, F. Bahar Isin, Serkan Kilic, Rudiger Hans Kaufmann
Research output: Contribution to journal › Article › peer-review