Mall Equity Management Based on Brand Equity Conceptualization

Murat Hakan Altintas, F. Bahar Isin, Serkan Kilic, Rudiger Hans Kaufmann

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-80
Journal	Journal of Business and Retail Management Research
Volume	5
Issue number	2
Publication status	Published - 2011

Cite this

@article{815edaf6baf04c4ea10a1442a38bb1f0,

title = "Mall Equity Management Based on Brand Equity Conceptualization",

author = "Altintas, {Murat Hakan} and Isin, {F. Bahar} and Serkan Kilic and Kaufmann, {Rudiger Hans}",

year = "2011",

language = "English",

volume = "5",

pages = "55--80",

journal = "Journal of Business and Retail Management Research",

issn = "1751-8202",

publisher = "The Academy of Business and Retail Management (ABRM)",

number = "2",

}