Marketing Communication of Brands and Products in the New Era

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	275-277
Number of pages	3
Journal	Journal of Promotion Management
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/10496491.2012.696451
Publication status	Published - Jul 2012

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title = "Marketing Communication of Brands and Products in the New Era",

author = "Yioula Melanthiou",

year = "2012",

month = jul,

doi = "10.1080/10496491.2012.696451",

language = "English",

volume = "18",

pages = "275--277",

journal = "Journal of Promotion Management",

issn = "1049-6491",

publisher = "Taylor and Francis Ltd.",

number = "3",

}

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T1 - Marketing Communication of Brands and Products in the New Era

AU - Melanthiou, Yioula

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