Marketing Environmental Analysis and Strategic Planning in the Services Sector

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	36-48
Journal	International Journal of Management Cases
Volume	8
Issue number	4
Publication status	Published - 2006

Cite this

@article{d0bc338923244760a3d3ecf7d831a5f1,

title = "Marketing Environmental Analysis and Strategic Planning in the Services Sector",

author = "Demetris Vrontis and Harry Kogetsidis",

year = "2006",

language = "English",

volume = "8",

pages = "36--48",

journal = "International Journal of Management Cases",

issn = "1741-6264",

number = "4",

}