Marketing Issues in the Private Tertiary Education: The Case of Cyprus

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    Cyprus's higher education system is in transition and the role of the private higher education sector is under review. These internal changes are intended to market Cyprus's educational system more competitively. Our argument is presented in three stages; an initial exploration of the tertiary education market of Cyprus, then a consideration of educational marketing and the literature relevant to Cyprus. Finally we comment on the impact this analysis could have on the general brand — Cypriot Higher Education.

    Original languageEnglish
    Title of host publicationDevelopments in Marketing Science
    Subtitle of host publicationProceedings of the Academy of Marketing Science
    PublisherSpringer Nature
    Pages70
    Number of pages1
    DOIs
    Publication statusPublished - 2015

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

    Keywords

    • General Brand
    • Marketing Issue
    • Sale Orientation
    • Senior Management Team
    • Tertiary Education

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