@inbook{b64161c15a3c4187b6646f8e47bad563,
title = "Marketing Issues in the Private Tertiary Education: The Case of Cyprus",
abstract = "Cyprus's higher education system is in transition and the role of the private higher education sector is under review. These internal changes are intended to market Cyprus's educational system more competitively. Our argument is presented in three stages; an initial exploration of the tertiary education market of Cyprus, then a consideration of educational marketing and the literature relevant to Cyprus. Finally we comment on the impact this analysis could have on the general brand — Cypriot Higher Education.",
keywords = "General Brand, Marketing Issue, Sale Orientation, Senior Management Team, Tertiary Education",
author = "Morphitou, {Ria Nicoletti}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10864-3_46",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "70",
booktitle = "Developments in Marketing Science",
address = "United States",
}