Marketing Management 4th Edition

Demetris Vrontis, Michael R. Czinkota, Masaaki Kotabe, S. M Riad Shams

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationNew York
PublisherSpringer New York
Publication statusAccepted/In press - 2019

Cite this

Vrontis, D., Czinkota, M. R., Kotabe, M., & Shams, S. M. R. (Accepted/In press). Marketing Management 4th Edition. New York: Springer New York.
Vrontis, Demetris ; Czinkota, Michael R. ; Kotabe, Masaaki ; Shams, S. M Riad. / Marketing Management 4th Edition. New York : Springer New York, 2019.
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title = "Marketing Management 4th Edition",
author = "Demetris Vrontis and Czinkota, {Michael R.} and Masaaki Kotabe and Shams, {S. M Riad}",
year = "2019",
language = "English",
publisher = "Springer New York",

}

Vrontis, D, Czinkota, MR, Kotabe, M & Shams, SMR 2019, Marketing Management 4th Edition. Springer New York, New York.

Marketing Management 4th Edition. / Vrontis, Demetris; Czinkota, Michael R.; Kotabe, Masaaki; Shams, S. M Riad.

New York : Springer New York, 2019.

Research output: Book/ReportBook

TY - BOOK

T1 - Marketing Management 4th Edition

AU - Vrontis, Demetris

AU - Czinkota, Michael R.

AU - Kotabe, Masaaki

AU - Shams, S. M Riad

PY - 2019

Y1 - 2019

M3 - Book

BT - Marketing Management 4th Edition

PB - Springer New York

CY - New York

ER -

Vrontis D, Czinkota MR, Kotabe M, Shams SMR. Marketing Management 4th Edition. New York: Springer New York, 2019.