| Original language | English |
|---|---|
| Place of Publication | New York |
| Publisher | Springer New York |
| Publication status | Accepted/In press - 2019 |
Marketing Management 4th Edition
Demetris Vrontis, Michael R. Czinkota, Masaaki Kotabe, S. M Riad Shams
Research output: Book/Report › Book › peer-review