| Original language | English |
|---|---|
| Pages (from-to) | 5-23 |
| Journal | International Journal of Management Cases |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - 2006 |
Marketing Plan for Adult Soft Drinks. Shloer
Demetris Vrontis, Alkis Thrassou, Claudio Vignali
Research output: Contribution to journal › Article › peer-review