| Original language | English |
|---|---|
| Pages (from-to) | 5-23 |
| Journal | International Journal of Management Cases |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - 2006 |
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Marketing Plan for Adult Soft Drinks. Shloer
- Demetris Vrontis
- , Alkis Thrassou
- , Claudio Vignali
- Manchester Metropolitan University
- Leeds Beckett University
- The University of Applied Science
- University of Zagreb
- University of Rome La Sapienza
Research output: Contribution to journal › Article › peer-review