Marketing Public Relations

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Public Relations: Principles and Practice
Editors	Philip J. Kitchen
Place of Publication	London
Publisher	International Thomson Business Press
Pages	239-271
ISBN (Print)	1-86152-091-3
Publication status	Published - 1997

Cite this

@inbook{90350fc4c68647febf37028518953f11,

title = "Marketing Public Relations",

author = "Kitchen, \{Philip J.\} and Ioanna Papasolomou",

year = "1997",

language = "English",

isbn = "1-86152-091-3",

pages = "239--271",

editor = "Kitchen, \{Philip J.\}",

booktitle = "Public Relations: Principles and Practice",

publisher = "International Thomson Business Press",

}