Marketing Public Relations: A Consumer-focused Strategic Perspective

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)5-24
JournalJournal of Customer Behaviour
Volume13
Issue number1
Publication statusPublished - 2014

Cite this

@article{c2d598ec987d44f68ac9b73bc1609493,
title = "Marketing Public Relations:: A Consumer-focused Strategic Perspective",
author = "Demetris Vrontis and Alkis Thrassou and Ioanna Papasolomou",
year = "2014",
language = "English",
volume = "13",
pages = "5--24",
journal = "Journal of Customer Behaviour",
issn = "1475-3928",
number = "1",

}

TY - JOUR

T1 - Marketing Public Relations:

T2 - A Consumer-focused Strategic Perspective

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Papasolomou, Ioanna

PY - 2014

Y1 - 2014

M3 - Article

VL - 13

SP - 5

EP - 24

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

SN - 1475-3928

IS - 1

ER -