Marketing Public Relations:: A Consumer-focused Strategic Perspective

Marketing Public Relations: A Consumer-focused Strategic Perspective

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-24
Journal	Journal of Customer Behaviour
Volume	13
Issue number	1
Publication status	Published - 2014

@article{c2d598ec987d44f68ac9b73bc1609493,

title = "Marketing Public Relations:: A Consumer-focused Strategic Perspective",

author = "Demetris Vrontis and Alkis Thrassou and Ioanna Papasolomou",

year = "2014",

language = "English",

volume = "13",

pages = "5--24 ",

journal = "Journal of Customer Behaviour",

issn = "1475-3928",

number = "1",

}