Marketing Public Relations: An exploratory study

Ioanna Papasolomou, Tony Proctor

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Institute of Corporate and Marketing Communications, 3rd International Conference
    Publication statusPublished - 1998
    EventInstitute of Corporate and Marketing Communications, 3rd International Conference: The changing world of corporate and marketing communications - towards the next millennia -
    Duration: 20 Apr 199821 Apr 1998

    Conference

    ConferenceInstitute of Corporate and Marketing Communications, 3rd International Conference
    Period20/04/9821/04/98

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