Original language | English |
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Title of host publication | A Reader in Marketing Communications |
Editors | Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz |
Publisher | Routledge |
Pages | 133-156 |
Edition | 1 |
Publication status | Published - 2005 |
Marketing Public Relations: Conceptual Legitimacy or Window Dressing?
Ioanna Papasolomou, Philip J. Kitchen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review