Marketing Public Relations: Conceptual Legitimacy or Window Dressing?

Ioanna Papasolomou, Philip J. Kitchen

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationA Reader in Marketing Communications
    EditorsPhilip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
    PublisherRoutledge
    Pages133-156
    Edition1
    Publication statusPublished - 2005

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