Marketing Public Relations: Conceptual Legitimacy or Window Dressing?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	A Reader in Marketing Communications
Editors	Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
Publisher	Routledge
Pages	133-156
Edition	1
Publication status	Published - 2005

Cite this

@inbook{b85f82cd0ae242ab9386417d87748367,

title = "Marketing Public Relations: Conceptual Legitimacy or Window Dressing?",

author = "Ioanna Papasolomou and Kitchen, \{Philip J.\}",

year = "2005",

language = "English",

pages = "133--156",

editor = "Kitchen, \{Philip J.\} and Pelsmacker, \{Patrick de\} and Lynne Eagle and Schultz, \{Don E.\}",

booktitle = "A Reader in Marketing Communications",

publisher = "Routledge",

address = "United States",

edition = "1",

}