@inproceedings{339f10e9fb4246acbcd25957bc2a93bf,
title = "Marketing Public Relations: The Cyprus Perspective",
author = "Ioanna Papasolomou and Yioula Melanthiou",
year = "2013",
language = "English",
isbn = "978-9963-711-16-1",
pages = "1757--1773",
editor = "Demetris Vrontis and Yaakov Weber and Evangelos Tsoukatos",
booktitle = "Proceedings of the 6th Euromed Conference of the Euromed Academy of Business",
publisher = "EuroMed Press",
note = "6th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation ; Conference date: 23-09-2013 Through 24-09-2013",
}