Marketing Public Relations: The Cyprus Perspective

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 6th Euromed Conference of the Euromed Academy of Business
    EditorsDemetris Vrontis, Yaakov Weber, Evangelos Tsoukatos
    Place of PublicationPortugal
    PublisherEuroMed Press
    Pages1757-1773
    ISBN (Print)978-9963-711-16-1
    Publication statusPublished - 2013
    Event6th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation - Cascais, Portugal
    Duration: 23 Sept 201324 Sept 2013

    Conference

    Conference6th Annual Conference of the EuroMed Academy of Business, Confronting Contemporary Business Challenges through Management Innovation
    Country/TerritoryPortugal
    CityCascais
    Period23/09/1324/09/13

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