Marketing Public Relations

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Communications
Subtitle of host publication	Principles and Practice
Editors	Philip J. Kitchen
Place of Publication	London
Publisher	International Thomson Business Press
Pages	340-360
ISBN (Print)	1-86152-196-0
Publication status	Published - 1999

Cite this

@inbook{272b6fac49be4004831b6dfbf319955c,

title = "Marketing Public Relations",

author = "Kitchen, \{Philip J.\} and Ioanna Papasolomou",

year = "1999",

language = "English",

isbn = "1-86152-196-0",

pages = "340--360",

editor = "Kitchen, \{Philip J.\}",

booktitle = "Marketing Communications",

publisher = "International Thomson Business Press",

}