Marketing Strategies New Clusters of Consumer Behaviour.

Rudiger Hans Kaufmann, Yianna Orphanidou

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    Original languageEnglish
    Title of host publicationCoberen Conference.
    Publication statusPublished - 2012

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    • SDG 12 - Responsible Consumption and Production

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