Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship

Konstantinos Koronios; Lazaros Ntasis; Panagiotis Dimitropoulos; Alkis Thrassou; Alkistis Papaioannou; Andreas Papadopoulos

Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship

Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos, Alkis Thrassou, Alkistis Papaioannou, Andreas Papadopoulos

University of Peloponnese

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets
Publication status	Published - 2020
Event	13th Annual Conference of the Euromed Academy of Business: Business Theory and Practice Across Industries and Markets - Online, Palermo, Italy Duration: 9 Sept 2020 → 10 Sept 2020

Conference

Conference	13th Annual Conference of the Euromed Academy of Business
Abbreviated title	EMAB
Country/Territory	Italy
City	Palermo
Period	9/09/20 → 10/09/20

Cite this

@inproceedings{56f66b079aef4f99b43aaee7ea611e2a,

title = "Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship",

author = "Konstantinos Koronios and Lazaros Ntasis and Panagiotis Dimitropoulos and Alkis Thrassou and Alkistis Papaioannou and Andreas Papadopoulos",

year = "2020",

language = "English",

booktitle = "Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets",

note = "13th Annual Conference of the Euromed Academy of Business : Business Theory and Practice Across Industries and Markets, EMAB ; Conference date: 09-09-2020 Through 10-09-2020",

}

Koronios, K, Ntasis, L, Dimitropoulos, P, Thrassou, A, Papaioannou, A & Papadopoulos, A 2020, Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship. in Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets. 13th Annual Conference of the Euromed Academy of Business, Palermo, Italy, 9/09/20.

Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship. / Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, Panagiotis et al.
Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets. 2020.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Marketing To The Generations

T2 - 13th Annual Conference of the Euromed Academy of Business

AU - Koronios, Konstantinos

AU - Ntasis, Lazaros

AU - Dimitropoulos, Panagiotis

AU - Thrassou, Alkis

AU - Papaioannou, Alkistis

AU - Papadopoulos, Andreas

PY - 2020

Y1 - 2020

M3 - Conference contribution

BT - Proceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets

Y2 - 9 September 2020 through 10 September 2020

ER -