Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship

Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos, Alkis Thrassou, Alkistis Papaioannou, Andreas Papadopoulos

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets
Publication statusPublished - 2020
Event13th Annual Conference of the Euromed Academy of Business: Business Theory and Practice Across Industries and Markets - Online, Palermo, Italy
Duration: 9 Sep 202010 Sep 2020

Conference

Conference13th Annual Conference of the Euromed Academy of Business
Abbreviated titleEMAB
Country/TerritoryItaly
CityPalermo
Period9/09/2010/09/20

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