Marketing To The Generations: How Diverse Generations Respond To Sport Sponsorship

Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos, Alkis Thrassou, Alkistis Papaioannou, Andreas Papadopoulos

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 13th Annual Conference of the Euromed Academy of Business (EMAB), Business Theory and Practice Across Industries and Markets
    Publication statusPublished - 2020
    Event13th Annual Conference of the Euromed Academy of Business: Business Theory and Practice Across Industries and Markets - Online, Palermo, Italy
    Duration: 9 Sep 202010 Sep 2020

    Conference

    Conference13th Annual Conference of the Euromed Academy of Business
    Abbreviated titleEMAB
    Country/TerritoryItaly
    CityPalermo
    Period9/09/2010/09/20

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