Original language | English |
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Publisher | Cambridge Scholars Publishing |
Number of pages | 169 |
ISBN (Print) | 1-5275-4678-0, 978-1-5275-4678-3 |
Publication status | Published - 1 May 2020 |
Measuring Marketing and Brand Communications Performance: A Developing European Country Perspective
Elenica Pjero, Demetris Vrontis, Alkis Thrassou
Research output: Book/Report › Book › peer-review