Measuring Marketing and Brand Communications Performance: A Developing European Country Perspective

Research output: Book/Report › Book › peer-review

Original language	English
Publisher	Cambridge Scholars Publishing
Number of pages	169
ISBN (Print)	1-5275-4678-0, 978-1-5275-4678-3
Publication status	Published - 1 May 2020

Cite this

@book{23a1c7b1507c4fc5bb0d4aaa214df0ad,

title = "Measuring Marketing and Brand Communications Performance: A Developing European Country Perspective",

author = "Elenica Pjero and Demetris Vrontis and Alkis Thrassou",

year = "2020",

month = may,

day = "1",

language = "English",

isbn = "1-5275-4678-0",

publisher = "Cambridge Scholars Publishing",

}