Messages Not Getting Through: Societal Marketing to the Rescue

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	195-196
Number of pages	2
Journal	Journal of Promotion Management
Volume	22
Issue number	2
DOIs	https://doi.org/10.1080/10496491.2016.1159042
Publication status	Published - 3 Mar 2016

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title = "Messages Not Getting Through: Societal Marketing to the Rescue",

author = "Yioula Melanthiou",

year = "2016",

month = mar,

day = "3",

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