Metaverses and Business Transformation

Ariana Polyviou, Ilias O. Pappas

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    Metaverses refer to virtual worlds which enable the interaction between users and simulate people, places and things of the physical world. The wider use of metaverses can disrupt how we interact and bring a plethora of implications for businesses and society. While the term metaverse received increased attention recently due to the interest of tech giants, researchers have been exploring virtual world interactions for over a decade. In light of new exciting metaverse implementations, it is necessary to consolidate information via existing research on how the use of metaverses can transform businesses. As a first step, this paper outlines the methodology to be followed by future researchers aiming to shed light on metaverse and business transformation. It proposes a framework to assist authors in organizing existing literature on metaverses and guide them in identifying future research avenues.

    Original languageEnglish
    Title of host publicationCo-creating for Context in the Transfer and Diffusion of IT - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2022, Proceedings
    EditorsAmany Elbanna, Shane McLoughlin, Yogesh K. Dwivedi, Brian Donnellan, David Wastell
    PublisherSpringer Science and Business Media Deutschland GmbH
    Pages314-319
    Number of pages6
    ISBN (Print)9783031179679
    DOIs
    Publication statusPublished - 2022
    EventIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2022 - Maynooth, Ireland
    Duration: 15 Jun 202216 Jun 2022

    Publication series

    NameIFIP Advances in Information and Communication Technology
    Volume660 IFIP
    ISSN (Print)1868-4238
    ISSN (Electronic)1868-422X

    Conference

    ConferenceIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2022
    Country/TerritoryIreland
    CityMaynooth
    Period15/06/2216/06/22

    Keywords

    • Augmented reality
    • Avatars
    • Digital twins
    • Virtual reality
    • Virtual worlds

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