Mobile Customer Relationship Management: innovative Perspectives and Future trends in Tourism

Constandinos Mavromoustakis, Evangelos Tsoukatos (Editor), George Mastorakis, Nikos Trihas, Emmanouil Perakakis, Ioannis Kopanakis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationInnovative management perspectives on confronting contemporary challenges
PublisherCambridge Scholars Publishing
Publication statusPublished - 2015

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