Original language | English |
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Title of host publication | Innovative management perspectives on confronting contemporary challenges |
Publisher | Cambridge Scholars Publishing |
Publication status | Published - 2015 |
Mobile Customer Relationship Management: innovative Perspectives and Future trends in Tourism
Constandinos Mavromoustakis, Evangelos Tsoukatos (Editor), George Mastorakis, Nikos Trihas, Emmanouil Perakakis, Ioannis Kopanakis
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review