Mobile Marketing: A Contemporary Strategic Perspective

Demetris Vrontis, Alkis Thrassou, Monaliz Amirkhanpour

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)252-269
JournalInternational Journal of Technology Marketing
Volume9
Publication statusPublished - 2014

Cite this

@article{c1d8bf993e6d490fb33cec1ef64b81c0,
title = "Mobile Marketing:: A Contemporary Strategic Perspective",
author = "Demetris Vrontis and Alkis Thrassou and Monaliz Amirkhanpour",
year = "2014",
language = "English",
volume = "9",
pages = "252--269",
journal = "International Journal of Technology Marketing",
issn = "1741-878X",
publisher = "Inderscience Publishers",

}

Mobile Marketing: A Contemporary Strategic Perspective. / Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz.

In: International Journal of Technology Marketing, Vol. 9, 2014, p. 252-269.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Mobile Marketing:

T2 - A Contemporary Strategic Perspective

AU - Vrontis, Demetris

AU - Thrassou, Alkis

AU - Amirkhanpour, Monaliz

PY - 2014

Y1 - 2014

M3 - Article

VL - 9

SP - 252

EP - 269

JO - International Journal of Technology Marketing

JF - International Journal of Technology Marketing

SN - 1741-878X

ER -