Mobile marketing: A contemporary strategic perspective

Keyphrases

• Strategic Perspective 100%
• Mobile Marketing 100%
• Strategic Marketing 40%
• Direct Marketing 40%
• Marketing Communication 20%
• Marketing Strategy 20%
• Marketing Practices 20%
• Consumer Behaviour 20%
• Popular 20%
• Marketing Environment 20%
• Marketing Communication Tools 20%
• Marketing Mix 20%
• Mobile Channel 20%
• Communication Channels 20%
• Business Enterprise 20%
• Multichannel Marketing 20%
• Potential Customer 20%
• Mobile Marketing Communications 20%
• Social Marketing 20%
• Local Marketing 20%

Social Sciences

• Marketing Communication 100%
• Strategic Marketing 100%
• Direct Marketing 100%
• Consumer Behavior 50%
• Conceptual Framework 50%
• Marketing Strategy 50%
• Communication Channel 50%
• Business Enterprise 50%