Mobile Marketing: A Contemporary Strategic Perspective in Today's Turbulent Economy

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ICA Global Research Conference: Cooperatives during Crisis and Post-Crisis Period (COOPCY 2013)
Place of Publication	Nicosia, Cyprus
Publication status	Published - 12 Jun 2013

Cite this

@inproceedings{e07b4a1181c5416a94cd427f1dbe0657,

title = "Mobile Marketing: A Contemporary Strategic Perspective in Today's Turbulent Economy",

author = "Monaliz Amirkhanpour and Demetris Vrontis",

year = "2013",

month = jun,

day = "12",

language = "English",

booktitle = "ICA Global Research Conference: Cooperatives during Crisis and Post-Crisis Period (COOPCY 2013)",

}