Mobile Marketing:: A Contemporary Strategic Perspective

Mobile Marketing: A Contemporary Strategic Perspective

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	252-269
Journal	International Journal of Technology Marketing
Volume	9
Publication status	Published - 2014

@article{c1d8bf993e6d490fb33cec1ef64b81c0,

title = "Mobile Marketing:: A Contemporary Strategic Perspective",

author = "Demetris Vrontis and Alkis Thrassou and Monaliz Amirkhanpour",

year = "2014",

language = "English",

volume = "9",

pages = "252--269",

journal = "International Journal of Technology Marketing",

issn = "1741-878X",

publisher = "Inderscience",

}