Original language | English |
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Title of host publication | 2 nd International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS) |
Place of Publication | Dubai, United Arab Emirates |
Pages | 64-85 |
Publication status | Published - 26 Nov 2013 |
Mobile Marketing: A New Concept in Business
Monaliz Amirkhanpour, Demetris Vrontis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review